Transcription of Disney: Making Magic Through Digital Innovation
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Disney: Making Magic Through Digital Innovation
Disney: Making Magic Through Digital Innovation2 Any sufficiently advanced technology is indistinguishable from Magic . - Arthur C. Clarke Magic is something that most people associate with on-stage performances. But Magic can also result when Digital technology is used in the right place and with the right goals. Imagine, for instance, a different kind of restaurant experience. You enter the establishment, tap your order into a device, take any seat you want, and soon after as if by Magic the waiter appears at your chosen table and addresses you by name.
35,000 hotel and vacation club rooms. The company has committed to spend over $1 billion on the initiative (see Exhibit 1 for more details). The early results are promising indeed. Disney was able to accommodate 3,000 additional daily visitors during the 2013 Christmas holiday season12 by effectively managing advance reservations for rides that are
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