Transcription of Disruptions in Retail through Digital Transformation
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Disruptions in Retail through Digital Transformation
Disruptions in Retail through Digital TransformationReimagining the Store of the FutureNovember 201701 Disruptions in Retail through Digital TransformationThe word Innovative disruption , to quote from Mr. Clayton Christensen, the Author of Innovator s Dilemma , refers to an organization or entrepreneur anticipating Customer s needs, passionately falling in love with Customer and creating a market where none existed. The rapid pace of such Disruptions mostly shake up established traditional business models and make the earlier known Rules of Success or Growth redundant in today s Phygital connected world especially Retail . Technology is getting intertwined and becoming seamless in both B2B as well as B2C experiences.
Disruptions in Retail through Digital Transformation Digital provides opportunities for retailers to acquire new customers, engage better with existing customers, reduce the cost of operations, and improve employee motivation along with various other benefits that have a positive influence from a revenue and margin perspective.
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