Transcription of Doing Better at Doing Good - Home Page of David …
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Doing Better at Doing good :WHEN, WHY, BhattacharyaSankar SenIn recent years, few notions have so fully captured the corporate imagi-nation as that of corporate social responsibility (CSR), defined broadlyas a company s status and activities with respect to its perceived societalor, at least, stakeholder obligations. 1 While CSR is by no means a newidea,2more companies than ever before are backing CSR initiatives such as cor-porate philanthropy, cause-related marketing, minority support programs, andsocially responsible employment and manufacturing practices and they aredoing so with real financial and marketing web sites of more than80% of the Fortune 500companies address CSR issues, reflecting the pervasivebelief among business leaders that in today s marketplace CSR is not only anethical/i
Doing Better at Doing Good: WHEN, WHY, ANDHOW CONSUMERSRESPONDTO CORPORATESOCIALINITIATIVES C.B. Bhattacharya Sankar Sen I n recent years, few notions have so fully captured the corporate imagi-
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Whitepaper, Corporate Social Responsibility, Corporate social, The Role of Government, Social Responsibility, Corporate responsibility, Social, RESEARCH REPORT 506, Corporate, The Shareholder and Stakeholder Theories of, The Shareholder and Stakeholder Theories of Corporate, Debate, HIGHER EDUCATION AND SOCIAL, HIGHER EDUCATION AND SOCIAL TRANSFORMATION South