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E-commerce App Report 2021

E-commerce App Report 2021 Top trends in mobile shopping with insights from Sensor Tower2E-commerce App Report 2021 ContentsIntroduction, trends and predictions ..3 Mobile: the new leader in E-commerce ..5 CTV ..6 Social Commerce ..7 Conversational AI ..7 Gamification ..7 Top 3 takeaways ..8 Methodology ..9 Part 1: Downloads, installs, and acquisition ..10 Installs ..11 Insights from Sensor Tower ..12 Effective cost per install (eCPI) ..13eCPC ..14 Paid vs. organic installs ..15 Reattribution rates ..16 Number of partners per app ..17iOS + and the opt-in.

Session lengths have steadily increased, up from 10.07 minutes in 2019 to 10.42 minutes in 2020 to 10.56 minutes in 2021 so far. EMEA has the highest session lengths in 2021, at 10.97 minutes per session. In-app revenue has increased significantly in 2021, with May outperforming Q4 of 2020, and it's set to reach an all-time high as we

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