Transcription of E-commerce: It’s Impact on consumer Behavior
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E-commerce: It’s Impact on consumer Behavior
Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications E- commerce : it s Impact on consumer Behavior Arjun Mittal Student Delegates, Delhi School of Economics, Delhi University. Abstract The main goal of the paper is to obtain quantitative describing the actuality of internet shopping in the case of the India in order to explain the development of internet shopping and its Impact on consumer Behavior . The paper build on the relevant literature and at the same time examines consumer Behavior by questionnaires. Furthermore, the future development of internet shopping will be measured and deep comparison of consumer Behavior between different countries.
Referred to sales in the Indian consumer goods industry, the online sales occupied at a very low percentage rate. That could be caused by many reasons, but the ... such as how to establish a more efficient marketing channel online rather than the . E-commerce: It’s Impact on consumer Behavior 133 traditional offline channel. Therefore, this ...
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