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E-commerce: It’s Impact on consumer Behavior

Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications E- commerce : it s Impact on consumer Behavior Arjun Mittal Student Delegates, Delhi School of Economics, Delhi University. Abstract The main goal of the paper is to obtain quantitative describing the actuality of internet shopping in the case of the India in order to explain the development of internet shopping and its Impact on consumer Behavior . The paper build on the relevant literature and at the same time examines consumer Behavior by questionnaires.

E-commerce: It’s Impact on consumer Behavior 135 monitor or control that other party” (p.712) (Cheung and Lee, 2006). This definition is widely recognized and the most frequently cited (Rousseau, Sitkin, Burt, & Camerer,).

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