Transcription of E-Metrics - Target
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E-Metrics - Target
E-MetricsCopyright 2000, NetGenesis metrics For The New EconomyCopyright 2000, NetGenesis 2000 NetGenesis , InfraMarketing,NetAnalysis, CartSmarts,NetInstrument, and theThe Start of Smart aretrademarks of CambridgePark DriveCambridge, MA 02140-2322 Tel: Marketing211 East Victoria, Suite ESanta Barbara, CA 93101 Tel: 2000, NetGenesis metrics For The New EconomyExecutive SummaryDriven by the clear need for precise, informative indicators of e-business success,NetGenesis and Target Marketing conducted extensive interviews with seniorexecutives from leading Web sites to uncover current best practices in e-businessmeasurement. This research revealed that while all e-business managers clearlyrecognize the tremendous value of e-customer analytics, most lack the staff, techni-cal resources, and expertise to harness and put to effective use the flood of raw dataproduced by their Web correlating these research conclusions with the online customer lif
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