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E-Metrics - Target
E-MetricsCopyright 2000, NetGenesis metrics For The New EconomyCopyright 2000, NetGenesis 2000 NetGenesis , InfraMarketing,NetAnalysis, CartSmarts,NetInstrument, and theThe Start of Smart aretrademarks of CambridgePark DriveCambridge, MA 02140-2322 Tel: Marketing211 East Victoria, Suite ESanta Barbara, CA 93101 Tel: 2000, NetGenesis metrics For The New EconomyExecutive SummaryDriven by the clear need for precise, informative indicators of e-business success,NetGenesis and Target Marketing conducted extensive interviews with seniorexecutives from leading Web sites to uncover current best practices in e-businessmeasurement. This research revealed that while all e-business managers clearlyrecognize the tremendous value of e-customer analytics, most lack the staff, techni-cal resources, and expertise to harness and put to effective use the flood of raw dataproduced by their Web correlating these research conclusions with the online customer life cycle model,this paper offers the first set of E-Metrics aimed at providing Web site managersnew, fundamental insights into their e-business.
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