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Effective Communication Management: A Key to …

Effective Communication Management: a key to Stakeholder Relationship management in Project-Based Organizations47 Effective Communication Management: a key to Stakeholder Relationship Managementin Project-Based Organizations 2018 IUP. All Rights Rajhans*Efficient stakeholder relationship management is an essential requirementfor any successful organization. It is a decisive factor and has a directimpact on total environment and profit results of the organization. Amethodological approach is needed for proactive stakeholder relationshipmanagement in view of the varied stakeholders who have altogetherdifferent sorts of expectations and needs. Effective communicationmanagement can serve as a strong tool to systematically manage thestakeholder relationships at multiple levels. The main objective of thestudy is to explore the use of Effective Communication in stakeholderrelationship management and also to find out a methodologicalframework to use Communication as an Effective tool for managingsuccessful stakeholder relationships at all levels.

to see if the communication strategy that has been implemented has been successful. If the gap between current attitude and the target attitude is closed, the team can be assured that the communication has been effective and that the stakeholder is receiving the information that will ensure he/she is appropriately engaged. If the gap has not closed

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