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Effective Communication Management: A Key to …

Effective Communication Management: a key to stakeholder relationship management in project -Based Organizations47 Effective Communication Management: a key to stakeholder relationship Managementin project -Based Organizations 2018 IUP. All Rights Rajhans*Efficient stakeholder relationship management is an essential requirementfor any successful organization. It is a decisive factor and has a directimpact on total environment and profit results of the organization. Amethodological approach is needed for proactive stakeholder relationshipmanagement in view of the varied stakeholders who have altogetherdifferent sorts of expectations and needs. Effective communicationmanagement can serve as a strong tool to systematically manage thestakeholder relationships at multiple levels.

Effective Communication Management: A Key to Stakeholder Relationship Management in Project-Based Organizations 51 and Bronn, 2003; McVea and Freeman, 2005; and Boutilier, 2009). They all have stated that organizations must address stakeholder expectations by engaging with stakeholders.

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