Transcription of Effective customer relationship management of …
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Journal of management and Marketing Research Effective customer relationship management of health care: a study of hospitals in Thailand Bunthuwun Laohasirichaikul Siam University Sirion Chaipoopirutana Assumption University Howard Combs San Jose State University ABSTRACT. This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty.
Journal of Management and Marketing Research Effective Customer Relationship Management, Page 1 Effective customer relationship management of health care:
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THE RELATIONSHIP BETWEEN EMPLOYEE, THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION, Corporate, Relationship between corporate social, Relationship between corporate social responsibility, THE RELATIONSHIP BETWEEN EXCHANGE RATES, Relationship between Organizational Culture and, Nonprofit/Corporate Collaborations: Corporate, Nonprofit/Corporate Collaborations: Corporate Relations Definitions, Relationship between Strategic Human Resource, ITS ROLE IN CORPORATE, ITS ROLE IN CORPORATE GOVERNANCE, Relationship between Customer Satisfaction and