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Effectively communicating with visual aids made simple.

1 Distributed by Gates Matthew for redistribution without permission of authorSub-chapter to appear in Dues, M., & Stoner, G. M. (in press) "Effective OralPresentations," The Practice of Organizational Communication. New York: communicating with visual aids made Gates Matthew Stoner 2001 The use of presentation software, such as Microsoft s PowerPoint , can enhancea presentation, but a common fallacy is you must use lots of clip art, fancy transitions,and multimedia movies to have a good presentation. However, often the most effectivepresentation is a simple one. visual aids created using presentation software can (1)enhance speaker credibility, (2) focus attention, (3) increase interest, and (4) aidretention. These four benefits are very attractive, however, a presentation overloaded withtoo many elaborate features can serve as powerful distractions and decrease theeffectiveness of a presentation.

Effectively communicating with visual aids made simple. By Gates Matthew Stoner ©2001 The use of presentation software, such as Microsoft’s PowerPoint™, can enhance

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