Effectiveness of Social Media as a tool of communication and …

International Journal of Scientific and Research Publications, Volume 2, Issue 5, May 2012 1 ISSN 2250-3153 Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study Trisha Dowerah Baruah Department of Mass communication Krishna Kanta Handiqui State Open University, Dispur, Guwahati-781006, Assam, India Abstract- with the world in the midst of a Social Media revolution, it is more than obvious that Social Media like Facebook, twitter, orkut, MySpace, Skype etc., are used extensively for the purpose of communication . One of the most important advantages of the use of Social Media is the online sharing of knowledge and information among the different groups of people.

In the paper, ‗Predicting tie strength with Social Media’, Eric Gilbert and Karrie Karahalios, d presents a predictive model that maps social media data to tie strength. The model builds on a dataset of over 2,000 social media ties and performs quite well, distinguishing …

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