Transcription of EFFECTS OF INNOVATION TYPES ON FIRM PERFORMANCE
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EFFECTS OF INNOVATION TYPES ON FIRM PERFORMANCE
1 EFFECTS OF INNOVATION TYPES ON firm PERFORMANCE Gurhan GUNDAYa, Gunduz ULUSOYa,*, Kemal KILICa, Lutfihak ALPKANb a Sabanci University, Faculty of Engineering and Natural Sciences, 34956 Orhanli-Tuzla, Istanbul, Turkey b Gebze Institute of Technology, Department of Management, No:101 41400 Cayirova Gebze-Kocaeli, Turkey E-mail addresses: (G. Gunday), (G. Ulusoy), (K. Kilic), (L. Alpkan) * Corresponding author: Gunduz Ulusoy Sabanci University, Faculty of Engineering and Natural Sciences, 34956 Orhanli-Tuzla, Istanbul, Turkey Tel.: +90 216 483 9503; Fax: +90 216 483 9550 ABSTRACT INNOVATION is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products, and services within a firm . The objective of this paper is to explore the EFFECTS of the organizational, process, product, and marketing innovations on the different aspects of firm PERFORMANCE , including innovative, production, market, and financial performances, based on an empirical study covering 184 manufacturing firms in Turkey.
performance, market performance and financial performance. Therefore the main contribution of this study is the comprehensive innovation-performance analysis based on empirical data, which not only revealed the positive effects of innovation types on firm performance but also
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