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ENTERPRISE SOCIAL NETWORKING …

ENTERPRISE SOCIAL NETWORKING benchmarking REPORT20172 Table of ContentsExecutive Summary 31 Introduction 52 SWOOP benchmarking 63 SWOOP benchmarking Measures 7 Alignment with ESN Maturity 7 An Overall 'Network Centered ' Performance Measure 114 benchmarking Results & Insights 13 Demographics 13 Where are the biggest gaps between the best and the worst? 13 Stepping your way up the ESN Maturity Curve 13 Platform Adoption 14 Active Users 14 % Observers 14 User Engagement 16 % Broadcasters 16 % Recognition 16 Connecting 17 %Engagers, %Catalysts.

6 2 SWOOP Benchmarking T his is the world's largest benchmarking analysis of ESN performance. The dimensions for comparisons are the result of more than a decade of applied research and

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