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ENTREPRENEURSHIP 101: Keys to Starting a Business

ENTREPRENEURSHIP101: keys to Starting a BusinessDr. Edwin Cottrell Entrepreneurial Leadership CenterFall 2009 -Speaker Series1 Today We Will Address What is ENTREPRENEURSHIP ? 7 keys to Business , the Entrepreneur your research2 Today We Will Address What is ENTREPRENEURSHIP ? 7 keys to Business , the Entrepreneur your research3 Famous EntrepreneursOprah WinfreyDonald Trump4 Steve JobsEstee Lauder5 Vera WangRussell Simmons6 Definitions of ENTREPRENEURSHIP Creation of a new venture (Gartner, 1988) Change implementing innovation through the carrying out of new combinations (Schumpeter, 1934) A way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced (Spinellli & Muller, Jr.) Nexus of enterprising individuals and valuable opportunities which constitute the process of existence, discovery, and exploitation of entrepreneurial opportunities (Shane & Venkataraman, 2000).7 ENTREPRENEURSHIP is used to describe Creation of new businesses Small businesses Sole proprietorships Family owned businesses High growth new businesses Franchises Intrapreneurship89 What is Intrapreneurship?

Monica Zimmerman, PhD, CPA Director, Cottrell Center mzimmerman@wcupa.edu 319 Graduate Business Center www.cottrellcenter.org Satellite Office –323c Anderson Hall 47. Title: CHAPTER 2 Author: SBM Computer Services Created Date:

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