Transcription of Entrepreneurship - Pearson
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Entrepreneurship - Pearson
New York, NYEntrepreneurshipSUCCESSFULLY LAUNCHING NEW VENTURES SIXTH EDITIONB ruce R. BarringerOklahoma State UniversityR. Duane IrelandTexas A & M 111/16/17 2:39 PMVice President, Business, Economics, and UK Courseware: Donna BattistaDirector of Portfolio Management: Stephanie WallEditorial Assistant: Linda Siebert AlbelliVice President, Product Marketing: Roxanne McCarleyProduct Marketer: Kaylee CarlsonProduct Marketing Assistant: Marianela SilvestriManager of Field Marketing, Business Publishing: Adam GoldsteinField Marketing Manager: Nicole PriceVice President, Production and Digital Studio, Arts and Business: Etain O DeaDirector of Production, Business: Jeff HolcombManaging Producer, Business: Melissa FeimerContent Producer.
Entrepreneurship SUCCESSFULLY LAUNCHING NEW VENTURES SIXTH EDITION Bruce R. Barringer Oklahoma State University R. Duane Ireland ... Global Industries 178 178 Identifying Competitors 178 SAVVY ENTREPRENEURIAL FIRM: Thriving in a Crowded Industry by Creating Meaningful Value and
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