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EQUITY RESEARCH EXCERPTED FROM THE ... - …

The story of the rising Asian Consumer class is incomplete without a solidunderstanding of India. With a young, tech-savvy population, improved education and rapid growth, India is creating a consumer market deeply tied into mobility andconnectivity. Where spending in neighbors like China is driven by an emerging UrbanMiddle class, we see the greatest opportunities in India in the much larger UrbanMass. In the latest report in our Asian Consumer series, we examine how India sunique characteristics create opportunities that range from packaged snacks andrestaurants to baby products, smartphones and Lu +852-2978-1024 Sachs (Asia) Sachs does and seeks to do business with companies covered in its RESEARCH reports. As aresult, investors should be aware that the firm may have a conflict of interest that could affect theobjectivity of this report.

As with our China Consumer Close Up report last year, our starting point differs from the prevailing research by forming a holistic view of the consumer before examining a

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