Ethical Considerations - SAGE Publications

Ethical ConsiderationsThe consideration of ethics in research, and in general business for thatmatter, is of growing importance. It is, therefore, critical that youunderstand the basics of Ethical research and how this might affect yourresearch project. This is especially important if your research involves inter-action with businesses or members of the general community who serve asparticipants ( , respondents) in your research. There are a range of inter-actions in your research that might occur, including in-depth interviews,focus groups, surveys, or even observing people s all researchers (student, professional, or academic) are well inten-tioned, there is the possibility that interaction with participants may inadver-tently harm them in some unintended way. This could include Psychological harm for example, researching the use of nudity inadvertising may show participants images that offend them.

Alternative ethical perspectives are also put forward in the ethics literature. For example, Kantian ethics suggest that “persons should be treated as ends

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