Ethical Considerations - SAGE Publications Inc

Ethical ConsiderationsThe consideration of ethics in research, and in general business for thatmatter, is of growing importance. It is, therefore, critical that youunderstand the basics of Ethical research and how this might affect yourresearch project. This is especially important if your research involves inter-action with businesses or members of the general community who serve asparticipants ( , respondents) in your research. There are a range of inter-actions in your research that might occur, including in-depth interviews,focus groups, surveys, or even observing people s all researchers (student, professional, or academic) are well inten-tioned, there is the possibility that interaction with participants may inadver-tently harm them in some unintended way.

many universities have processes in place for vetting research to ensure that it is 53 5 05-Polonski.qxd 6/2/04 4:41 PM Page 53. undertaken in an ethical fashion. This ensures that the participant is protected ... These guidelines were developed by the National Health and Medical Research Council (NHMRC, 2003a) and apply to all types of research.

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