Transcription of Evaluating a Company’s External Environment
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Evaluating a Company’s External Environment
Thompson Strickland Gamble: crafting and executing strategy : Concepts and Cases, 17th EditionI. Concepts and Techniques for crafting and executing Strategy3. Evaluating a company s External Environment The McGraw Hill Companies, 2010 CHAPTER3 Evaluating a company s External Environment LEARNING OBJECTIVES gain command of the basic concepts and analytical tools widely used to diag-nose a company s industry and competitive conditions. become adept at recognizing the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak. learn how to determine whether an industry s outlook presents a company with sufficiently attractive opportunities for growth and profitability.
Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases, 17th Edition I. Concepts and Techniques for Crafting and Executing Strategy
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