Evaluating Evaluation - VSG

Evaluating Evaluation Increasing the Impact of Summative Evaluation in Museums and Galleries Maurice Davies and Christian Heath King s College London November 2013 2 Evaluating Evaluation Contents Executive summary and key recommendations 3 Introduction 8 The problem Types of Evaluation Scope and method Potential benefits of summative Evaluation 1 Methods: data collection and analysis 12 2 Concepts and models of the visitor 16 Summary of sections 1 and 2 19 3 The organisational and institutional framework 21 Summary of section 3 28 4 Conflicting purposes 30 5 Increasing the impact of summative Evaluation 31 and key recommendations 6 Overall conclusion 36 Acknowledgements 37 Appendix 1: Suggestions for improving the impact of summative Evaluation 38 Appendix 2: An overview of some Principal Findings of Summative Evaluation 44 Bibliography 67 3 Evaluating Evaluation Summary Executive Summary The starting point of the Evaluating Evaluation project was our impression that despite the substantial resources that are spent on the summative Evaluation of museums and galleries the research has little impact and largely remains ineffectual.

3 Evaluating Evaluation Summary Executive Summary The starting point of the Evaluating Evaluation project was our impression that despite the substantial resources that are spent on the summative evaluation of

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