Evaluating Evaluation - VSG

Evaluating Evaluation Increasing the Impact of Summative Evaluation in Museums and Galleries Maurice Davies and Christian Heath King s College London November 2013 2 Evaluating Evaluation Contents Executive summary and key recommendations 3 Introduction 8 The problem Types of Evaluation Scope and method Potential benefits of summative Evaluation 1 Methods: data collection and analysis 12 2 Concepts and models of the visitor 16 Summary of sections 1 and 2 19 3 The organisational and institutional framework 21 Summary of section 3 28 4 Conflicting purposes 30 5 Increasing the impact of summative Evaluation 31 and key recommendations 6 Overall conclusion 36 Acknowledgements 37 Appendix 1: Suggestions for improving the impact of summative Evaluation 38 Appendix 2: An overview of some Principal Findings of Summative Evaluation 44 Bibliography 67 3 Evaluating Evaluation Summary Executive Summary The starting point of the Evaluating Evaluation project was our impression that despite the substantial resources t

6 Evaluating Evaluation Summary Key Recommendations A) Recommendations for Museums A1 The first task of a museum requiring summative evaluation is to specify what it is intended to achieve and how it will be used. Evaluation briefs should be clear about

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