Transcription of Evaluating Public Relations - Volta River Authority
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Evaluating Public Relations - Volta River Authority
PR IN PRACTICE SERIESL ondon and PhiladelphiaEvaluating PublicRelationsTom Watson and Paul NobleA Best Practice Guide to Public Relations Planning, Research and EvaluationSecond Edition Evaluation in Public Relations Rev prelims:Evaluation in PR 13/7/07 14:46 Page iPublisher s noteEvery possible effort has been made to ensure that the information contained inthis book is accurate at the time of going to press, and the publishers and authorscannot accept responsibility for any errors or omissions, however caused. Noresponsibility for loss or damage occasioned to any person acting, or refrainingfrom action, as a result of the material in this publication can be accepted by theeditor, the publisher or either of the published in Great Britain and the United States in 2005 by Kogan PageLimitedSecond edition 2007 Apart from any fair dealing for the purposes of research or private study.
public relations attempts to engineer public support through the use of information, persuasion and adjustment. For many public relations practitioners, persuasion is the desired outcome of their activities, whether it is to change the attitude of government towards a client, promote an employer’s point of view or
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