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evaluation business strategy rumelt

1 THE evaluation OF business strategy * BY RICHARD rumelt strategy can neither be formulated nor adjusted to changing circumstances without a process of strategy evaluation . Whether performed by an individual or as part of an organizational review procedure, strategy evaluation forms an essential step in the process of guiding an enterprise. For many executives strategy evaluation is simply an appraisal of how well a business performs. Has it grown? Is the profit rate normal or better? If the answers to these questions are affirmative, it is argued that the firm s strategy must be sound.

that the particular policies, plans, and objectives of a business express its strategy for coping with a complex competitive environment. ... Even strategies ... face a basic strategic choice between offering high-cost products with high custom-engineering content and lower-cost products that are more standardized

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