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Evaluation Models, Approaches, and Designs

5 Evaluation Models, Approaches, and DesignsBACKGROUNDThis section includes activities that address Understanding and selecting Evaluation models and approaches Understanding and selecting Evaluation designsThe following information is provided as a brief introduction to thetopics covered in these MODELS AND APPROACHESThe following models and approaches are frequently mentioned in theevaluation Objectives approach focuses on the degree to whichthe objectives of a program, product, or process have been achieved. Themajor question guiding this kind of Evaluation is, Is the program, product, orprocess achieving its objectives? The Four-Level Model. This approach is most often used to evaluate trainingand development programs (Kirkpatrick, 1994). It focuses on four levels oftraining outcomes: reactions, learning, behavior, and results. The majorquestion guiding this kind of Evaluation is, What impact did the 7/22/2004 5:44 PM Page 101102 BUILDING Evaluation CAPACITY have on participants in terms of their reactions, learning, behavior, andorganizational results?

a results map. Evaluators using this approach gather stories within the orga-nization to determine what is happening and what is being achieved. The major question this approach asks is, “What is really happening?” EVALUATION DESIGNS Evaluation designs that collect quantitative data fall into one of three categories: 1. Preexperimental 2.

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