Transcription of Evaluation Models, Approaches, and Designs
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Evaluation Models, Approaches, and Designs
5 Evaluation Models, Approaches, and DesignsBACKGROUNDThis section includes activities that address Understanding and selecting Evaluation models and approaches Understanding and selecting Evaluation designsThe following information is provided as a brief introduction to thetopics covered in these MODELS AND APPROACHESThe following models and approaches are frequently mentioned in theevaluation Objectives approach focuses on the degree to whichthe objectives of a program, product, or process have been achieved. Themajor question guiding this kind of Evaluation is, Is the program, product, orprocess achieving its objectives? The Four-Level Model. This approach is most often used to evaluate trainingand development programs (Kirkpatrick, 1994). It focuses on four levels oftraining outcomes: reactions, learning, behavior, and results. The majorquestion guiding this kind of Evaluation is, What impact did the 7/22/2004 5:44 PM Page 101102 BUILDING Evaluation CAPACITY have on participants in terms of their reactions, learning, behavior, andorganizational results?
EVALUATION MODELS, APPROACHES, AND DESIGNS—103 purposes. As with utilization-focused evaluation, the major focusing question is, “What are the information needs of those closest to the program?”
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