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Executive Summary and Key Findings
2015 ITA Travel and Tourism Top Markets Report 3 Executive Summary and Key Findings The global growth of outbound travel represents an unprecedented opportunity to increase travel and tourism exports. According to the United Nations World Tourism Organization (UNWTO), international visitors spent an estimated $ trillion globally on travel and tourism in 2013. However, the share of global expenditures has declined over the last decade. With so much revenue at stake, governments around the world are trying to lure would-be travelers to their countries with facilitative policies and aggressive marketing.
Executive Summary and Key Findings The global growth of outbound travel represents an unprecedented opportunity to increase U.S. travel and tourism exports. According to the United Nations World Tourism Organization (UNWTO), international
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