Transcription of Exercise 7.1 What are advertising objectives?
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Exercise 7.1 What are advertising objectives?
These exercises look at the topics in the context of a communications mix .We start with an examination of what advertising objectives are ( Exercise ).We then look at how to set advertising objectives for one of your own product/market areas ( Exercise ), how to choose the most appropriate advertising media ( Exercise ) and how to build up an advertising plan ( Exercise ).Sales promotion is tackled in a slightly different way. The fi rst question that is asked is: Is a promotion necessary? ( Exercise ). If the answer to this question is affi rmative, then Exercise demonstrates how to plan a sales what are advertising objectives ?
Possible advertising objectives If you think this list omits possible advertising objectives for your company, then extend the list by adding your own objectives to it.
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