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Explorer Quotient Profiles - Destination Canada

1 EQ ProfilesEQ ProfilesUse the CTC s rich social values-based market research to enhance your customer targeting, product development and marketing efforts. See inside for easy-to-read Profiles of the CTC s target Global EQ types: Free Spirits Cultural Explorers Authentic Experiencers Also includes EQ data for 10 individual markets** Mexico and China sections updated in 20151 EQ ProfilesExplorer Quotient is a registered trademark of the Canadian Tourism Commission (CTC). EQ is a trademark of the information contained in this document is designed to assist your marketing and/or experience development efforts. The CTC is not rendering professional advice and this information should be used in conjunction with your own business planning and strategic information is provided by the CTC in good faith and on the basis that the CTC, its agents and employees, should not be held liable for any reason with respect to any statement, information or research analysis provided to you.

Jan 01, 2013 · Explorer Quotient ® is a registered ... Put simply, EQ is a market segmentation system based on the science of psychographics. Environics Research Group, a globally respected player in social values and consumer research, developed EQ for the CTC, to apply sophisticated, values-based segmentation specifically for the travel market. ...

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