Transcription of Explorer Quotient Profiles - Destination Canada
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Explorer Quotient Profiles - Destination Canada
1 EQ ProfilesEQ ProfilesUse the CTC s rich social values-based market research to enhance your customer targeting, product development and marketing efforts. See inside for easy-to-read Profiles of the CTC s target Global EQ types: Free Spirits Cultural Explorers Authentic Experiencers Also includes EQ data for 10 individual markets** Mexico and China sections updated in 20151 EQ ProfilesExplorer Quotient is a registered trademark of the Canadian Tourism Commission (CTC). EQ is a trademark of the information contained in this document is designed to assist your marketing and/or experience development efforts.
Jan 01, 2013 · 4 ® EQ Profiles So, what is EQ? As Canada’s national tourism marketing organization, it’s the CTC’s job to know everything we can about your most valuable travellers. To do that, we’ve gone beyond traditional market research to find out exactly why different types of people seek out entirely different types of travel experiences.
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