Transcription of Exploring the relationship between marketing and …
{{id}} {{{paragraph}}}
Example: stock market
Exploring the relationship between marketing and …
Exploring the relationship between marketing and supplychain management: introduction to the special issueJohn T. Mentzer&Greg GundlachReceived: 8 May 2009 /Accepted: 13 May 2009#Academy of marketing Science 2009 AbstractSupply chains and supply chain management areimportant areas of business practice and scholarship thatoverlap with the discipline and practice of marketing andmarketing management. The co-editors of the Journal sSpecial Issue Exploring the relationship between Marketingand Supply chain Management provide an introduction tothe special issue, overview its contents and extend theirappreciation to the authors, reviewers, editor and staff whosecontributions and efforts made it chain issue introductionIntroductionSupply chains and supply chain management (SCM) haveemerged as i
chain IT for two levels of firm performance. Drawing on the resource-advantage theory of competition, Davis and Golicic (2010) develop and test a model that proposes
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Supply chain performance, Supply chain performance through KPI identification and, SUPPLY CHAIN, Performance, Oracle Advanced Supply Chain Planning, O R ACLE, Oracle, Chain, Advanced Supply Chain Planning, Supply Chain Manager, UNDERSTANDING OF SUPPLY CHAIN: A, UNDERSTANDING OF SUPPLY CHAIN: A LITERATURE REVIEW, SCMH ““Supply Chain Management, SCMH ““Supply Chain Management Handbook, Financial Flows & Supply Chain Effi ciency, SUPPLY CHAIN STRATEGY REPORT, APICS