Transcription of Export Potential Assessments
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Export Potential Assessments
1 Export Potential Assessments A methodolog y to i de ntify Export opportunities for develop ing countries Yvan Decreux and Jul ia Spie s1 with contributions fr om Dzmitry Kniahin, Jie Shen g and Maria Del Mar Cantero Draft version as of December 2016 Abstract In order to assist developing countries in identifying promising products for inclusion into Export promotion activities, the International Trade Centre (ITC) has developed an Export Potential assessment methodology. It is based on a decomposition of a country s Potential exports of a product to a given target market into three factors: supply, demand and easiness to trade. Depending on the country s particular needs, two approaches are available. (i) The Export Potential Indicator (EPI) serves countries that aim to support established Export sectors in increasing their exports to existing and new markets. Inspired by a gravity-type framework, the EPI identifies products in which the exporting country has already proven to be internationally competitive and which have good prospects of Export success in a given target market.
the willingness and possibility to attract foreign direct investment, the possibilities of marketing and branding and the existence of synergic development plans or sector strategies. Export potential assessments also abstract from the costs related to …
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