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Export Potential Assessments

1 Export Potential Assessments A methodolog y to i de ntify Export opportunities for develop ing countries Yvan Decreux and Jul ia Spie s1 with contributions fr om Dzmitry Kniahin, Jie Shen g and Maria Del Mar Cantero Draft version as of December 2016 Abstract In order to assist developing countries in identifying promising products for inclusion into Export promotion activities, the International Trade Centre (ITC) has developed an Export Potential assessment methodology. It is based on a decomposition of a country s Potential exports of a product to a given target market into three factors: supply, demand and easiness to trade.

The DSM differs from export potential assessments in that it relies on filters. Starting with all possible product-country combinations, it differentiates only at the end between products that fall within a countrys demonstrated export (supply) capacity and those that fall outside of it. In this way, new potential product-target market

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