Transcription of Factors Affecting Consumers’ purchasing ... - IEOM Society
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Factors Affecting Consumers’ purchasing ... - IEOM Society
Proceedings of the 2016 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, March 8-10, 2016 Factors Affecting Consumers purchasing Decision through E-Commerce Teklehaimanot Tadele Kidane Department of Industrial and Management Engineering Indian Institute of Technology, Kanpur 208016 UP, India Department of Industrial and Management Engineering Indian Institute of Technology, Kanpur 208016 UP, India Abstract the rapid changing Internet environment has formed a competitive business setting, which provides opportunities for conducting businesses online. Availability of online transaction systems enable users to buy and make payment for products and services using the Internet platform.
trustworthy with respect to security and privacy [3, 23]. In the case of Web shopping, three types of risk are said to be predominant: financial risk, product risk, and information risk (security and privacy) [19].The use of encryption technology can reduce the fear of fraud which is the reason most people are hesitant to provide their personal
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