Transcription of FACTORS AFFECTING CUSTOMERS BUYING …
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FACTORS AFFECTING CUSTOMERS BUYING …
International Journal of Managing Value and Supply Chains (IJMVSC) , No. 2, June 2014 DOI: 21 FACTORS AFFECTING CUSTOMERS BUYING DECISIONS OF mobile PHONE: A STUDY ON KHULNA CITY, BANGLADESH Md Reaz Uddin1 Nusrat Zahan Lopa2 and Md. Oheduzzaman3 1 Assistant Professor, Business Administration Discipline, Khulna University, Bangladesh 2 Assistant Professor, Business Administration Discipline, Khulna University, Bangladesh 3 Independent Researcher, Khulna ABSTRACT mobile phone has diverse usages to different users in accordance with their necessities. With dramatic increase in mobile phone usage in recent years, people take into account various FACTORS while they decide purchasing a mobile phone.
International Journal of Managing Value and Supply Chains (IJMVSC) Vol.5, No. 2, June 2014 mobile phone. ,
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