Transcription of “Factors Influencing Customer’s Choice For Insurance ...
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“Factors Influencing Customer’s Choice For Insurance ...
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 2. Ver. I (Feb. 2014), PP 35-43 35 | Page Factors Influencing Customer s Choice For Insurance Companies- A Study Of Ajmer City Dr. Dipin Mathur, Mr. Ashish Tripathi (Associate Professor) Advent institute Of Management Studies, Udaipur (Rajasthan) (Research Scholar) Mewar University, Gangrar, Disst- Chittourgarh (Rajasthan). Abstract: Insurance sector in India is growing at a very fast pace. With the entry of more and more private sector Insurance , the competition within the industry is becoming very intense.
insight to insurance companies when selecting their marketing strategies. II. Literature Review 1 ) Fishbein and Ajzen' s (1975) theory of reasoned action is part of the "buyer behavior school" of marketing theory (Sheth, Gardner, & Garrett, 1988, p. 110). This school …
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