Transcription of FACTORS INFLUENCING STUDENT’S ENROLLMENT …
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FACTORS INFLUENCING STUDENT’S ENROLLMENT …
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT 2012 Institute of Interdisciplinary Business Research 558 SEPTEMBER 2012 VOL 4, NO 5 FACTORS INFLUENCING STUDENT S ENROLLMENT DECISIONS IN SELECTION OF HIGHER EDUCATION INSTITUTIONS (HEI S) Farhan Mehboob Sukkur Institute of Business Administration Sukkur, Pakistan Syed Mir Muhammad Shah Sukkur Institute of Business Administration Sukkur, Pakistan Niaz A Bhutto Sukkur Institute of Business Administration Sukkur, Pakistan Abstract The study investigates the FACTORS affecting student s ENROLLMENT decision when they come across with selection of HEI s. The main objective of this study is to explore those FACTORS that stand out very critical in INFLUENCING and determining student s attendance decision in HEI s. The study demonstrates three FACTORS which are further categorized into eleven sub FACTORS , internal FACTORS (Aspiration, Aptitude, and Career), External FACTORS (Courses, Cost, Location, Reputation, Promotion, and Facilities) and Social FACTORS (parents/friends/teacher).
The study investigates the factors affecting student’s enrollment decision when they come across with selection of HEI’s. The main objective of this study is to explore those factors that stand out very critical in influencing and determining …
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