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FACTORS INFLUENCING STUDENT’S ... - journal-archieves23

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT 2012 Institute of Interdisciplinary Business Research 558 SEPTEMBER 2012 VOL 4, NO 5 FACTORS INFLUENCING STUDENT S ENROLLMENT DECISIONS IN SELECTION OF HIGHER EDUCATION INSTITUTIONS (HEI S) Farhan Mehboob Sukkur Institute of Business Administration Sukkur, Pakistan Syed Mir Muhammad Shah Sukkur Institute of Business Administration Sukkur, Pakistan Niaz A Bhutto Sukkur Institute of Business Administration Sukkur, Pakistan Abstract The study investigates the FACTORS affecting student s enrollment decision when they come across with selection of HEI s.

demographic contents, in order to know the Household income level of the students and its relative influence in determining student’s enrollment decision, that is analyzed in Regression Analysis. The Students having household income less than 25000 PKR were found more than other income group individuals with valid percentage of 47.2%.

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