Factors that influence consumer purchasing decisions of ...

` School of Business, Society and Engineering Bachelor thesis in in Business Administration FOA214 (15 credits) Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 830902 1/13/2014 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderstr md Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which Factors influence consumers buying decisions of low-price PLBs food products?

purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 830902 1/13/2014 ` ... its locations, its atmosphere, the service it offers, the range of goods and prices, can become the brand and retailers can begin to extract the benefits which investment in branding can ` 3

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