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Fast Algorithms for Mining Association Rules

Fast Algorithms for Mining Association Rules Rakesh Agrawal Ramakrishnan S&ant*. IBM Almaden Research Center 650 Harry Road, San Jose, CA 95120. Abstract tires and auto accessoriesalso get automotive services We consider the problem of discovering Association Rules done. Finding all such Rules is valuable for cross- between items in a large database of sales transactions. marketing and attached mailing applications. Other We present two new Algorithms for solving thii problem applications include catalog design, add-on sales, that are fundamentally different from the known algo- store layout, and customer segmentation based on rithms.

Fast Algorithms for Mining Association Rules Rakesh Agrawal Ramakrishnan S&ant* IBM Almaden Research Center 650 Harry Road, San Jose, CA 95120

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