Transcription of Finally: Customer Analytics for Banks - Deloitte
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Finally: Customer Analytics for Banks That 360-degree view of the Customer you ve been talking about? Now Analytics brings it within reach for Banks . How well do you know your customers? Ask that question of leaders at most Banks , and they ll likely answer pretty well, thanks. But is that enough? Not these days at least not for Banks looking to stay a step ahead of the competition. Customer behavior and preferences are changing at a more rapid clip than at any moment in recent history propelled by changes in technology and the economic environment.
business analytics and the capabilities they’ve developed as part of their business intelligence (BI) investments. The good news is that BI still has an important foundational role to play in analytics — in simple terms, it’s great for slicing and dicing data to understand what happened in the past and monitor key performance indicators.
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