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FINANCIAL MANAGEMENT AND VALUE CREATION: AN …
CHAPTER1 FINANCIAL MANAGEMENTAND VALUE CREATION: AN OVERVIEWAn executive cannot be an effective manager without a clear understanding ofthe principles and practices of modern finance. The good news is that theseprinciples and practices can be communicated simply without sacrificing thorough-ness or rigor. Indeed, you will discover that most of the concepts and methodsunderlying modern corporate finance are based on business common sense. But,translating business common sense into an effective MANAGEMENT system can be areal challenge. It requires, in addition to a solid understanding of fundamental prin-ciples, the determination and the discipline to manage a business according to theprecepts of modern finance.
CHAPTER1 FINANCIAL MANAGEMENT AND VALUE CREATION: AN OVERVIEW An executive cannot be an effective manager without a clear understanding of the principles and practices of modern finance. The good news is that these principles and practices can be communicated simply without sacrificing thorough-
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