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Forecasting for the Pharmaceutical IndustryThis page intentionally left blank Forecasting for the Pharmaceutical IndustryModels for New Product and In-Market Forecasting and How to Use ThemARTHUR G. COOK, ASSOCIATES Arthur G. Cook 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the byGower Publishing LimitedGower HouseCroft RoadAldershotHampshire GU11 3 HREnglandGower Publishing CompanySuite 420101 Cherry StreetBurlington VT 05401-4405 USAA rthur G. Cook has asserted his moral right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this Library Cataloguing in Publication DataCook, Arthur for the pharmaceutical industry Forecasting Research '761519'0112 ISBN-10: 0 566 08675 1 ISBN-13: 978-0-566-08675-5 Library of Congress Cataloging-in-Publication DataCook, Arthur for the pharmaceutical industry : models for new product

List of Figures 1.1 Forecast links to other functional areas 6 1.2 Time horizons in forecasting 8 2.1 The process of forecasting 12 2.2 Forecasting is a balancing act 13

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