Transcription of Forks - SDG.SERVICES
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Forks - SDG.SERVICES
In the world of business and sustainability , John Elkington s work soars above all it is honest, practical, compassionate and deeply informed. Cannibals with Forks is a brilliant synthesis of his genius for cutting through the thicket of tough issues and producing elegant solutions that can be applied today. Paul Hawken, Author, The Ecology of Commerce John Elkington forthrightly and clearly conveys that sustainability , as a new value, will be the price of entry that society will demand for business success in the 21st century. I believe this is an essential message for all forward thinking businesses. Deborah D. Anderson, Vice President, Environmental Quality Worldwide, Proctor and Gamble The triple bottom line is becoming an imperative. Environmental and social responsibility should beat at the heart of every business leader. Anita Roddick, CEO, Founder of the Body Shop Leading edge corporations must be moving up a gear, beyond eco-efficiency.
The fork, sustainability’s triple bottom line, is explained in Chapter 4. Its three prongs are economic prosperity, environmental quality, and social justice. Cannibals With Forks identifies seven revolutions which are already beginning to transform the world of business and will help drive major corporations and leading economies
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