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Formative research: What, why, and how

Formative Research: What, Why and How Elizabeth Corey, MPH. Reproductive Health and Research World Health Organization Geneva, Switzerland Training Course in Sexual and Reproductive Health Research Geneva Workshop 2011. 14 June 2011. Formative Research and Its Applications Formative research is used in a variety of setting for multiple purposes. the basis for developing effective strategies, including communication channels, for influencing behavior change. It helps researchers identify and understand the characteristics - interests, behaviors and needs - of target populations that influence their decisions and actions. Formative research is integral in developing programs as well as improving existing and ongoing programs.. Research conducted during the development of a program to help decide on and describe the target audience, understand the factors which influence their behavior, and determine the best ways to reach them.

manual for conducting formative research. University of Arizona, National Institutes of Health, University of the Philippines, 2005. Web. May 26, 2011. *Note: These two articles came from a special edition of the Journal of Perinatology which focused on Using Research for Improved Delivery of Newborn Health Interventions. Volume 28; December 2008.

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