Transcription of Formula for Success Product Development - Stage-Gate
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Formula for Success Product Development - Stage-Gate
Formula for Success in New Product Development By Robert G. Cooper This article was published by Marketing Management Magazine, March/April 2006 2006 Stage Gate International Stage Gate is a registered trademark of Stage Gate Inc. Innovation Performance Framework is a trademark of Stage Gate Inc. 18 MM March/April 2006 The seven principles of the latest Stage-Gate method add upto a streamlined, new-productidea-to-launch process. BY ROBERT G. COOPER you ever wondered whysome companies make productinnovation seem so easy gener-ating one big winner after another? Here isa startling fact: New- Product Development (NPD) productivity in the top performingcompany is five times what it is in theaverage company.
Maximizing Productivity Seven key principles of lean, rapid, and profitable NPD are common denominators of high productivity businesses in product innovation.
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