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CHAPTER FOURTEEN Framing the Study of Visual rhetoric : Toward a Transformation of Rhetorical Theory Sonja K. Foss As the chapters in defining Vistlal Rhetorics suggest, recent workin rhetoric has taken a pictorial turn. Three exigencies are prompting this move from exdu- sive attention to discourse to the Study of Visual images and material objects as rhetoric . One is the pervasiveness of the Visual symbol and its impact on con- temporary culture. Visual artifacts constitute a major part of the rhetorical en- vironment, and to ignore them to focus only on verbal discourse means we understand only a miniscule portion of the symbols that affect us daily. The Study of Visual symbols from a rhetorical perspective also has grown with the emerging recognition that such symbols provide access to a range of human experience not always available through the Study of discourse. As Jean Y Audigier explains, human experiences that are spatially oriented, non-linear, multidimensional, and dynamic often can be communicated only through vi- sual imagery or other nondiscursive symbols.
CHAPTER FOURTEEN Framing the Study of Visual Rhetoric: Toward a Transformation of Rhetorical Theory Sonja K. Foss As the chapters in Defining Vistlal Rhetorics suggest, recent workin rhetoric has taken a pictorial turn.
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