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Friend or Foe: Abstract Cyberbullying in Social Network Sites

Friend or Foe: Cyberbullying in Social Network Sites Sixuan Zhang Baylor University Liang Yu HuaTai Securities Co.,Ltd. Robin L. Wakefield Baylor University Dorothy E. Leidner Baylor University, The University of Lund Acknowledgment The authors thank the Hankamer School of Business at Baylor University for their generous support of this research as well as the editor and anonymous reviewers for their helpful guidance during the revision of this manuscript. Abstract As the use of Social media technologies proliferates in organizations, it is important to understand the nefarious behaviors, such as Cyberbullying , that may accompany such technology use and how to discourage these behaviors.

cyberbullying behavior and while sanction certainty is an important deterrent, sanction severity appears ineffective. We discuss the theoretical and practical implications of our model and results. Keywords: Cyberbullying, Social Network Sites, Neutralization theory, Deterrence theory, Facebook, Shame, Sanctions, Intentions ACM Categories: H.1.1

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  Social, Network, Site, Cyberbullying, Social network sites, Cyberbullying in social network sites

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