Transcription of Fundamentals for Establishing a Risk Communication Program
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Fundamentals for Establishing a Risk Communication Program
1 Reproduced from the journal Health Physics with permission from theHealth Physics SocietyFundamentals for Establishing a Risk Communication Ng* and Hamby Environmental and Industrial HealthSchool of Public HealthUniversity of MichiganAnn Arbor, MI 48109-2029 ABSTRACTThis paper provides a suggested outline for developing a risk Communication organizational planthat could be used by a variety of federal, state, or private agencies. Drawing on various techniquespresented in the literature and on the authors' insights, suggestions are provided as to how toformulate and convey risk messages. First, the paper provides a few risk communicationfundamentals including definitions, the goal of informing vs.
communicator's values and prescribed actions. Influencing strategies are used when the risk communicators believe that the public needs persuasion more than education (Hall and Crawford
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